2 OF 4 — H E I K K I S A L O N E N
My 2025 kicked off with an assignment in Florence, Italy, for Finnish daily Helsingin Sanomat. You always learn new things from the assignments (or when preparing to them), and this time I had a mini crash course on fashion—more specifically on Maison Margiela, that, I learned, is famous for NOT having the creator / main designer in the spotlight. In fact, the founder of the Maison, Martin Margiela, has never given any personal interviews, nor has he agreed to have his photo taken.
The brand has a diffusion line called MM6, the current creative director of which is Finnish fashion designer Heikki Salonen. Recently, Mr Salonen gave an interview to Helsingin Sanomat (in Finnish; paywall), however, not to talk about his position and MM6, but his work and career in fashion in general. And, in line with the brand philosophy, Mr Salonen didn't want me to photograph him while the team was preparing their MM6 fashion show for Pitti Uomo, but only take portraits of him outside.
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